Elijah McHenry

Creative Leader.
Brand Builder.

Connecting strategy, creativity, and execution to bring ambitious ideas to life.

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Case Studies

Work Samples

Amazon

Defense Manufacturing

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A digital screen displays information about a decentralized data warehouse and transaction analytics, with a dark purple background and neon purple accents, featuring graphs and data visualizations. South of LA's work for Space and Time.

Space and Time

Data Infrastructure

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Open magazine and booklet displaying bottles of wine from Osprey Wineries, with a scenic vineyard landscape and mountains in the background. Work by South of LA.

Osprey Wineries

Food & Beverage Manufacturing

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JM|A+D

Architecture

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Trusted by industry leaders.

Black silhouette of a woman with long hair, holding her hands to her face, in front of a black background.
Black and white logo with stylized text that reads 'Deluxe' in a bold, modern font.
IMPROV logo
A briefcase resting on a light-colored surface.
A colorful abstract painting with various brushstrokes and textures.
A person is sitting at a desk, working on a laptop, with a notebook and coffee cup nearby.
A black and white photograph of a paper bag filled with various items, including a bottle of Jack Daniel's whiskey, a can of Lucerne milk, and a jar of peanut butter, with a ruler placed behind the bag for scale.
A black silhouette of a cat with a long tail on a white background.
A diagram illustrating the parts of a human heart with labels for the aorta, ventricles, and atria.
A burger with lettuce, tomato, cheese, and a beef patty, served in a bun.
Close-up of a dark, detailed boundary wall or structure with ornate carvings and patterns
Black background with the word 'Revolution' in large white letters and the 'R' stylized with a circular arrow around it.
A woman in a black dress and high heels standing on a sidewalk next to a yellow motorcycle
A framed picture of a woman with long hair holding a balloon
A digital clock displays the time 9:28.
Black and white illustration of a security camera mounted on a wall.
Two goldfish swimming in a glass bowl with aquatic plants
Stack of three paperback books with colorful covers and a white ceramic coffee mug with a black handle on a wooden surface.

My Background

Rooted in experience.

I'm a creative leader with 10+ years of experience translating complex ideas into compelling brands, digital experiences, and marketing campaigns.

As founder of South of LA, I lead creative strategy, direct multidisciplinary teams, and collaborate with executive stakeholders to deliver work for ambitious organizations operating in mission-critical industries.

My experience spans the entire creative process, from defining brand strategy and establishing creative direction to leading teams and delivering work across channels.

10+

Years experience

700+

Projects delivered

50+

Companies served