Founder.
Brand Builder.

Helping ambitious companies look as advanced as the work they do.

I lead South of LA, a creative studio partnering with organizations in advanced manufacturing, defense, technology, and infrastructure.

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Case Studies

Selected work

Open magazine and booklet displaying bottles of wine from Osprey Wineries, with a scenic vineyard landscape and mountains in the background. Work by South of LA.

Osprey Wineries

Food & Beverage Manufacturing

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A digital screen displays information about a decentralized data warehouse and transaction analytics, with a dark purple background and neon purple accents, featuring graphs and data visualizations. South of LA's work for Space and Time.

Space and Time

Data Infrastructure

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A collection of outdoor and adventure clothing and gear advertisements on paper and smartphone screens, featuring mountaineering and hiking themes with people in snow and mountain landscapes. South of LA's work for Ghost.

Ghost

Apparel & Consumer Goods

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A dark exhibition booth for Spiritus Systems displaying tactical gear and backpacks, with a black and gray color scheme and military-themed imagery. South of LA's work for Spiritus Systems.

Spiritus Systems

Defense Manufacturing

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View All Work
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My Approach

Rooted in experience.

I’m an agency founder with more than 10 years of experience helping ambitious organizations communicate complex ideas clearly.

Through South of LA, I partner with leadership and marketing teams to shape brands, websites, and content that feel credible, cohesive, and ready for what comes next.

My experience includes work for agencies and brands such as 72andSunny, Lloyd&Co, Amazon, Calvin Klein, and more.

2019

Founded

1,000+

Projects delivered

100+

Companies served

10+

Industries