Elijah McHenry

Creative Leader.
Brand Builder.

Connecting strategy, creativity, and execution to bring ambitious ideas to life.

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Case Studies

Work Samples

A dark exhibition booth for Spiritus Systems displaying tactical gear and backpacks, with a black and gray color scheme and military-themed imagery. South of LA's work for Spiritus Systems.

Spiritus Systems

Defense Manufacturing

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A digital screen displays information about a decentralized data warehouse and transaction analytics, with a dark purple background and neon purple accents, featuring graphs and data visualizations. South of LA's work for Space and Time.

Space and Time

Data Infrastructure

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Open magazine and booklet displaying bottles of wine from Osprey Wineries, with a scenic vineyard landscape and mountains in the background. Work by South of LA.

Osprey Wineries

Food & Beverage Manufacturing

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A collection of outdoor and adventure clothing and gear advertisements on paper and smartphone screens, featuring mountaineering and hiking themes with people in snow and mountain landscapes. South of LA's work for Ghost.

Ghost

Apparel & Consumer Goods

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Trusted by industry leaders.

Black silhouette of a woman with long hair, holding her hands to her face, in front of a black background.
Black and white logo with stylized text that reads 'Deluxe' in a bold, modern font.
Lego Star Wars X-wing starfighter model on a black background
A black and white image of a person riding a bicycle on a sandy beach with water and trees in the background.
IMPROV logo
Black rectangular sign with the text "Temperature: 95°F" in white.
A briefcase resting on a light-colored surface.
A colorful abstract painting with various brushstrokes and textures.
Hand holding a smartphone displaying a Bitcoin logo with blue and white background.
A person is sitting at a desk, working on a laptop, with a notebook and coffee cup nearby.
A black and white photograph of a paper bag filled with various items, including a bottle of Jack Daniel's whiskey, a can of Lucerne milk, and a jar of peanut butter, with a ruler placed behind the bag for scale.
A black silhouette of a cat with a long tail on a white background.
Blacked-out rectangular bar on a white background.
A diagram illustrating the parts of a human heart with labels for the aorta, ventricles, and atria.
A burger with lettuce, tomato, cheese, and a beef patty, served in a bun.
Close-up of a dark, detailed boundary wall or structure with ornate carvings and patterns
Black background with the word 'Revolution' in large white letters and the 'R' stylized with a circular arrow around it.
A woman in a black dress and high heels standing on a sidewalk next to a yellow motorcycle
A framed picture of a woman with long hair holding a balloon
A digital clock displays the time 9:28.
Black and white illustration of a security camera mounted on a wall.
Two goldfish swimming in a glass bowl with aquatic plants
Stack of three paperback books with colorful covers and a white ceramic coffee mug with a black handle on a wooden surface.
A person sitting at a desk with a laptop, surrounded by books and documents in a bright office space.

My Background

Rooted in experience.

I'm a creative leader with 10+ years of experience translating complex ideas into compelling brands, digital experiences, and marketing campaigns.

As founder of South of LA, I lead creative strategy, direct multidisciplinary teams, and collaborate with executive stakeholders to deliver work for ambitious organizations operating in mission-critical industries.

My experience spans the entire creative process, from defining brand strategy and establishing creative direction to leading teams and delivering work across channels.

10+

Years experience

700+

Projects delivered

50+

Companies served